1. Which of the following is the consumer behaviour model that conceives a person (consumer) as a system with outputs (behaviour) in response to inputs?
A. Thorndike’s Theory
B. Engel–Kollat–Blackwell Theory
C. Buying Theory by Drucker
D. Comprehensive Theory of Consumer Behaviour
Correct Answer: B
2. Which set of variables define buyer behaviour according to Howard–Sheth Theory?
A. Physical input, external, exogenous, output
B. Personality, perception, learning, brand variables
C. Social input, attitude, selection behaviour, brand
D. Stimulus input, internal variables, exogenous variables, response output
Correct Answer: D
3. The tendency of consumers to interpret information in a way that fits their preconceptions is called:
A. Selective Attention
B. Selective Distortion
C. Selective Retention
D. Subliminal Perception
Correct Answer: B
4. Attributes that consumers strongly associate with a brand and believe they cannot find with competitors refer to:
A. Competitive points-of-parity
B. Relational points-of-parity
C. Correlational points-of-parity
D. Points-of-difference
Correct Answer: D
5. Which Brand Equity dimension measures perceptions of quality and loyalty?
A. Differentiation
B. Knowledge
C. Esteem
D. Relevance
Correct Answer: C
6. Viral marketing refers to:
A. Digital SMS messaging
B. Online word-of-mouth encouraging consumers to share information
C. Customer database promotion
D. Website display banner advertising
Correct Answer: B
7. Which statements related to online marketing are correct?
I. Online communities exist only in one format.
II. In paid search, marketers bid for search terms in a continuous auction.
III. Only some consumers want deep engagement with brands.
A. I & II
B. II & III
C. I & III
D. All statements are correct
Correct Answer: B
8. Which of the following is a benchmarking tool to measure logistics supply chain performance across nations?
A. Logistics Preparedness Index
B. Supply Chain Performance Index
C. Logistics Performance Index
D. Supply Chain Preparedness Index
Correct Answer: C
9. Workplace where intrapreneurial teams work informally to develop new products is called:
A. Garage teams
B. Venture teams
C. Skunk Works
D. Communities of Practice
Correct Answer: C
10. Which service quality dimension describes employees’ ability to convey trust and confidence?
A. Empathy
B. Responsiveness
C. Reliability
D. Assurance
Correct Answer: D
11. Which method tests new products by initially offering them free and later reoffering at reduced price?
A. Simulated Test Marketing
B. Controlled Test Marketing
C. Test Markets
D. Sales-Wave Research
Correct Answer: D
12. CRM focuses on:
A. Controlling warehouse capacity
B. Carefully managing information about individual customers to increase loyalty
C. Reducing logistics cost
D. Optimizing distribution channels
Correct Answer: B
13. Which is NOT true in linear shipping?
(a) Used for high-value cargo
(b) Offers slower shipping services
(c) Operates on fixed schedule
(d) Contract document is called Charter Party
A. (a) and (c)
B. (a), (b) and (d)
C. (d) only
D. (b) and (d)
Correct Answer: B
14. Facebook was founded in:
A. 2004 – Peter Corbett
B. 2005 – Peter Corbett
C. 2004 – Mark Zuckerberg
D. 2005 – Mark Zuckerberg
Correct Answer: C
15. Online promotion that encourages consumers to spread messages digitally is:
A. Microsite marketing
B. Viral marketing
C. Interstitial advertising
D. Contextual placement
Correct Answer: B