International Business, Global Institutions & Information Technology in Management
1. INTERNATIONAL BUSINESS: OVERVIEW
A. Meaning
International Business (IB) refers to commercial transactions (trade, investment, logistics, finance, and services)across national borders, carried out to satisfy individuals and organizations globally.
B. Nature and Scope
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Cross-border transactions involving multiple currencies.
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Different political, legal, cultural, and economic environments.
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Management of operations, subsidiaries, and supply chains worldwide.
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Integration of production and marketing on a global scale.
C. Difference Between Domestic and International Business
| Aspect | Domestic | International |
|---|---|---|
| Environment | Single country | Multinational |
| Currency | Single | Multiple |
| Market | Homogeneous | Diverse |
| Risks | Limited |
High (exchange, political) |
| Decision-making | Simple | Complex |
D. Globalization
Globalization is the process of increasing interdependence and integration of world economies through trade, investment, and technology.
Drivers:
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Liberalization of trade policies
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Technological progress
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Transportation and communication advancements
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Deregulation and foreign investment inflows
Implications for Management:
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Cross-cultural leadership
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Global supply chain management
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International human resource policies
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Managing exchange rate risk
2. THEORIES OF INTERNATIONAL TRADE
A. Classical Theories
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Mercantilism (16th–18th Century)
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Wealth = Gold & Silver reserves.
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Advocated export surplus and import restriction.
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Criticism: Ignores mutual benefits of trade.
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Absolute Advantage (Adam Smith, 1776)
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A country should specialize where it is more efficient.
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Example: India → textiles; USA → machinery.
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Comparative Advantage (David Ricardo, 1817)
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Trade benefits both nations even if one is more efficient in all goods.
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Specialization based on relative efficiency (opportunity cost).
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B. Modern Theories
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Heckscher–Ohlin (Factor Proportion) Theory
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Trade is based on factor endowments (land, labor, capital).
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A country exports goods that use its abundant factors intensively.
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Criticism: Ignores technology and economies of scale.
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Leontief Paradox
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Empirical test of H–O theory found the U.S. exported labor-intensive goods despite being capital-rich.
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Product Life Cycle Theory (Vernon)
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Trade pattern evolves through product innovation and diffusion.
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Stages:
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New Product (developed in advanced countries)
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Maturing Product (demand grows, export rises)
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Standardized Product (production shifts to developing countries).
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Porter’s Diamond Model (National Competitive Advantage)
Four determinants of competitiveness:-
Factor conditions (resources)
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Demand conditions
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Related and supporting industries
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Firm strategy, structure, rivalry
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3. BALANCE OF PAYMENTS (BoP)
Definition:
A systematic record of all economic transactions between residents of a country and the rest of the world during a specific period.
Structure of BoP
| Account | Items |
|---|---|
| Current Account | Goods, services, income, transfers |
| Capital Account |
Investments, loans, banking capital |
| Official Reserves Account | Foreign exchange and gold reserves |
BoP Surplus: Inflows > Outflows → appreciation of currency.
BoP Deficit: Outflows > Inflows → depreciation or borrowing.
Causes of Deficit:
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High imports, low exports
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Capital flight
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Rising external debt
Correction Measures:
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Export promotion, import control
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Currency depreciation
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Attracting FDI
4. FOREIGN DIRECT INVESTMENT (FDI)
A. Definition
FDI is long-term investment by a foreign entity in the management and control of a business enterprise in another country.
B. Forms of FDI
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Greenfield Investment: Establishing new facilities abroad.
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Mergers & Acquisitions: Acquiring existing foreign firms.
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Joint Ventures: Shared ownership with local partners.
C. Benefits of FDI
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Brings capital and technology.
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Enhances employment and productivity.
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Improves export competitiveness.
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Strengthens infrastructure and managerial skills.
D. Costs / Risks
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Profit repatriation
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Market dominance by MNCs
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Cultural and environmental concerns
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Policy dependency
E. Determinants of FDI
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Market size and potential
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Political stability
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Infrastructure quality
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Exchange rate stability
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Incentives and tax policies
5. MULTILATERAL REGULATION OF TRADE AND INVESTMENT: WTO
A. Evolution
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GATT (1947–1994): General Agreement on Tariffs and Trade – promoted trade liberalization.
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WTO (1995–present): Replaced GATT; covers goods, services, and intellectual property (TRIPS).
B. Objectives of WTO
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Promote free and fair international trade.
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Settle trade disputes.
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Reduce tariff and non-tariff barriers.
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Provide transparency and predictability in trade policies.
C. Key Agreements
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GATS: General Agreement on Trade in Services.
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TRIPS: Trade-Related Aspects of Intellectual Property Rights.
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TRIMS: Trade-Related Investment Measures.
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AoA: Agreement on Agriculture.
D. WTO and Developing Countries
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Benefits: Market access, dispute resolution, FDI inflows.
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Challenges: Loss of policy space, competition pressure, IP restrictions.
6. INTERNATIONAL TRADE PROCEDURES & DOCUMENTATION
A. Key Export Procedure
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Receipt of inquiry and quotation.
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Export order and letter of credit (L/C).
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Production/procurement.
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Quality inspection and customs clearance.
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Shipment and documentation.
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Payment realization.
B. Important Documents
| Document | Purpose |
|---|---|
| Invoice | Details of goods and prices |
| Packing List | Package contents |
| Bill of Lading |
Transport document & title of goods |
| Certificate of Origin | Country of manufacture |
| Insurance Certificate |
Covers transit risk |
| Letter of Credit | Bank guarantee of payment |
C. EXIM Policy (India)
EXIM Policy = Export-Import Policy, announced every 5 years by DGFT under the Foreign Trade (Development & Regulation) Act, 1992.
Objectives:
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Promote exports and reduce trade deficit
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Enhance competitiveness
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Simplify procedures
Key Schemes:
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Advance Authorization Scheme
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EPCG (Export Promotion Capital Goods)
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SEZ (Special Economic Zones)
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Duty Drawback Scheme
7. INTERNATIONAL FINANCIAL INSTITUTIONS (IFIs)
A. International Monetary Fund (IMF)
Founded: 1945 at Bretton Woods Conference.
Headquarters: Washington D.C.
Members: 190+
Objectives:
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Promote exchange rate stability
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Facilitate balanced growth of trade
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Provide short-term financial assistance
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Reduce global imbalances
Key Instruments:
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SDR (Special Drawing Rights)
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Quota-based lending (conditional assistance)
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Surveillance and technical advice
B. World Bank Group (IBRD + IDA)
IBRD: Provides long-term loans for development.
IDA: Provides concessional loans and grants for poorest countries.
Functions:
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Financing infrastructure, education, and health projects
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Promoting poverty reduction
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Supporting policy reforms
C. Other Institutions
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IFC: Private sector investment.
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MIGA: Investment guarantees.
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ADB: Regional development financing (Asia-Pacific).
8. INFORMATION TECHNOLOGY IN MANAGEMENT
A. Use of Computers in Management
Computers facilitate:
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Decision support and analytics
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Process automation
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Enterprise communication
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Financial management (ERP, MIS)
B. Management Information System (MIS)
Definition:
A structured system that collects, processes, and presents data for managerial decision-making.
Components:
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Input (data capture)
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Processing (computations, comparisons)
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Output (reports, dashboards)
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Feedback
Benefits:
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Timely and accurate information
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Better planning and control
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Enhanced productivity
C. Decision Support System (DSS)
Definition:
A computer-based system that supports semi-structured and non-programmed decisions.
Features:
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Interactive, model-driven
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Uses “what-if” analysis and simulations
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Integrates data with expert judgment
Examples: Financial planning, resource allocation, pricing simulations.
9. ARTIFICIAL INTELLIGENCE (AI) AND BIG DATA
A. Artificial Intelligence (AI)
AI is the simulation of human intelligence in machines designed to think, learn, and act like humans.
Applications in Management:
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Marketing: Predictive analytics, customer segmentation.
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HR: AI-based recruitment and appraisal.
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Operations: Predictive maintenance, robotic process automation.
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Finance: Fraud detection, algorithmic trading.
B. Big Data
Refers to large, complex, high-velocity data that cannot be processed using traditional tools.
Characteristics (5 Vs):
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Volume
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Velocity
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Variety
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Veracity
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Value
Applications:
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Consumer behaviour analysis
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Real-time decision-making
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Market trend prediction
10. DATA WAREHOUSING, DATA MINING & KNOWLEDGE MANAGEMENT
A. Data Warehousing
A central repository integrating data from multiple sources for analysis and reporting.
Features: Subject-oriented, integrated, time-variant, non-volatile.
Tools: OLAP (Online Analytical Processing), ETL processes.
B. Data Mining
Process of discovering patterns, correlations, and insights from large data sets using statistical and AI techniques.
Techniques:
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Classification (e.g., customer segmentation)
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Clustering (grouping similar entities)
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Association (market basket analysis)
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Prediction (forecasting trends)
C. Knowledge Management (KM)
Systematic process of creating, storing, sharing, and utilizing organizational knowledge.
KM Tools:
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Intranets
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Expert systems
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Document management systems
Benefits:
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Improved innovation
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Reduced redundancy
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Faster decision-making
11. MANAGING TECHNOLOGICAL CHANGE
A. Concept
Technological change refers to the process of invention, innovation, adoption, and diffusion of technology.
B. Phases of Technological Change
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Invention: Creation of new ideas or prototypes.
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Innovation: Commercial application of invention.
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Diffusion: Spread and adoption of new technology.
C. Technology Management Process
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Scanning and forecasting trends.
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Technology selection and acquisition.
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Implementation and training.
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Monitoring and continuous improvement.
D. Challenges in Managing Technology
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Rapid obsolescence
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High investment cost
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Employee resistance
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Ethical and privacy concerns
E. Managerial Strategies
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Encourage R&D and learning culture
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Develop flexible IT infrastructure
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Collaborate with technology partners
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Emphasize change management and reskilling
